Astha Life Insurance Company Limited - a trusted name in the insurance sector started its journey in the year 2019. As a concern of Army Welfare Trust, we operate with the principles instilled in us by the core values of Bangladesh Army- commitment, accountability, transparency, discipline and service to people. These values guide every aspect of our operation that eventually led Astha Life earn recognition as an emerging ‘role model’ in the life insurance industry. We acknowledge that ‘life insurance is not just about policies, it’s about people - their dreams, their financial security, and their future’.

Astha Life is an entirely customer-focused insurance service provider placing highest priority in the benefit and satisfaction of our policyholders. We offer bespoke products (conventional and takaful) for entire population including urban and rural citizens, retired military personnel, physically challenged individuals, as well as lower-income segments. We focus on strengthening public awareness around life insurance to help bridge information gap and thereby make people understand the long-term benefits of insurance. Through such insightful and accessible knowledge, we also empower people in making informed decisions to financially secure the future of their loved ones.

We foster a culture where decision-making is data-informed, operations are automated, and functional procedures are fully compliant that has made Astha Life gain the trust of all stakeholders, including policyholders, regulators and employees as well. Our work is powered by a team of highly qualified and dedicated professionals who are extremely passionate about extending support to ensure that the policyholders receive the best coverage, and enjoy the most valued ‘peace of mind’ with absolute trust and confidence in Astha Life.

Looking ahead, our mission is to create a positive public perception on life insurance by delivering reliable and dependable service. Strategic growth with social impact is what distinguishes Astha Life from others. We envision Astha Life as a model of sustainable, inclusive and reliable life insurance provider, not only within the country but also in the regional and international arena.

On behalf of all the members of Astha Life, I welcome everyone to join us in our journey to build a better, safer, and financially secure future. Going beyond profit metrics, we believe that ‘success is not measured just in revenue, but in how many people we serve in protecting their financial interest and how many futures we help build’.

Brigadier General Shah Sagirul Islam, ndc, afwc, psc (Retired)

Chief Executive Officer

Astha Life Insurance Company Limited